Lords + Angels

Studio

Redfire

Role

Branding Identity, Packaging Design, Web Design, Code, Art Direction, Brand Collateral

Lords + Angels is a premium, science-led beauty brand rooted in a powerful cultural moment: the rebuilding of Notre-Dame. The architectural dialogue between preservation and innovation — old structure, new vision — became the conceptual foundation for the entire identity.

Previous project

Lords + Angels is a premium, science-led beauty brand rooted in a powerful cultural moment: the rebuilding of Notre-Dame. The architectural dialogue between preservation and innovation — old structure, new vision — became the conceptual foundation for the entire identity.

Challenge

Create a premium beauty identity that holds genuine tension between heritage and scientific rigour — without collapsing into either the expected clinical aesthetic of science-led skincare or the soft romanticism of luxury beauty.

Solution

Feijoa and Söhne held in deliberate tension — heritage and rigour coexisting without compromise. A cross-hatch pattern from the + extends across all touchpoints, colour drawn from the saturated luminosity of stained glass. Packaging completes the story: clinical white outside, vivid colour within — an unexpected moment of joy that speaks to the brand's belief in the beauty within us all.

Previous project