Wild Estate
Studio
Crave Global
Role
Branding Identity, Packaging Design, Visual Communications, Web Design, Motion, OOH, Print
Challenge
Transform a vineyard brand into something genuinely disruptive on Waiheke Island — cutting through a saturated market with a bold, ownable identity that captures the raw wildness of the experience without resorting to the expected visual language of the category.
Solution
A type-based design system that lets the messaging do the talking. Bold simplicity over decoration — crafting statements that are impossible to ignore. The striking red-on-red colour palette captures the raw, untamed wildness of the brand experience, creating a visual identity as unapologetic as the estate itself.